One Group, One Mission: Introducing the New IWS Group Brand

We’re excited to share some big news:

Anco Storage has a fresh new look as part of the wider IWS Group rebrand.

This change unites all companies in the group under a refreshed, instantly recognisable identity. For Anco, it means our storage and shelving solutions now sit within a stronger, more connected family of brands. It makes it easier for our customers and resellers to see the collective quality, reliability, and expertise that we bring as part of IWS Group.

What's changing?

• Alignment with the new IWS Group brand identity

• Updated branding for the Anco Storage, Beaverswood®, and Brandsafe product brands

  
  

Why this matters

This rebrand isn’t just about a new look - it’s about reinforcing the strength of being part of a collective.

By aligning our companies more clearly under the IWS Group identity, we’re making it easier for customers to identify our solutions, trust the quality behind them, and see the bigger picture - a group committed to improving workspaces across the UK and beyond.

Our mission and values

Behind this refreshed identity is a shared purpose.

One group. One mission. To keep workspaces running safer, smarter, and built to last.

This mission is underpinned by values that guide everything we do across the group:

• Customer Focus: We listen first, act fast, and go further for our customers.

• Integrity: Honesty is not optional here, it is how we keep each other safe, sharp, and proud.

• Continuous Improvement: Smart ideas are how we get better, together.

• Accountability: We do not need titles to take responsibility, just pride in the job.

• Collaboration: We work together with diverse perspectives to achieve common goals.

What Anco resellers need to do

To help you keep your listings and materials up to date, we’ve created a Dropbox folder with the latest brand assets:

• Updated Anco Storage logo

• Refreshed specification sheets, in line with the new branding

We recommend you:

• Update your listings wherever the Anco Storage brand appears (product pages, catalogues, PDFs, image overlays, etc.)

• Replace any older specification sheets with the latest versions

Accessing the updated assets

You can download everything you need here - please contact us if you have any trouble accessing the assets.

Stronger Together

As one group with one mission, we’re stronger, clearer, and better placed to help keep workspaces running safer, smarter, and built to last. Together with our resellers, we can make that mission a reality.