We’re excited to share some big news: Anco Storage has a fresh new look as part of the wider IWS Group rebrand.
This change unites all companies in IWS Group under a refreshed, instantly recognisable identity. For Anco Storage, it means our shelving and storage solutions now sit within a stronger, more connected family of brands. It makes it easier for our customers and resellers to experience the collective quality, service, and expertise that we bring as part of IWS Group.
What’s Changed?
- Alignment with the new IWS Group brand identity
- Updated branding for the Anco Storage, Beaverswood, and Brandsafe product brands
Why This Matters
This rebrand isn’t just about a new look – it’s about reinforcing the strength of being part of a collective.
By aligning our companies more clearly under the IWS Group identity, we’re making it easier for customers to identify our solutions, experience the quality behind them, and see the bigger picture – a group committed to improving workspaces across the UK, Europe, and beyond.
Our Mission and Values
Behind this refreshed identity is a shared IWS Group Mission:
One group. One mission. To keep workspaces running safer, smarter, and built to last.
This unified mission is underpinned by Values that guide everything we do:
- Customer Focus: We listen first, act fast, and go further for our customers.
- Integrity: Honesty is not optional here, it is how we keep each other safe, sharp, and proud.
- Continuous Improvement: Smart ideas are how we get better, together.
- Accountability: We do not need titles to take responsibility, just pride in the job.
- Collaboration: We work together with diverse perspectives to achieve common goals.
What Anco Resellers Need To Do
To help you keep your listings and materials up to date, we’ve created a Dropbox folder with the latest brand assets:
- Updated Anco Storage logo files
- Refreshed specification sheets, in line with the new branding
We recommend that you:
- Update your listings wherever the Anco Storage brand appears (product pages, catalogues, PDFs, image overlays, etc.)
- Replace any older specification sheets with the latest versions
Stronger Together
As one group with one mission, we’re stronger and better placed to help keep workspaces running safer, smarter, and built to last.
Together with our reseller partners, we can make that mission a reality.
